Cryptocurrency: SocialMedia.Market : Blockchain Influencer Marketing Platform

SocialMedia.Market – the first decentralized ecosystem to discover, create, run and analyze advertising campaigns with social media influencers. Based on blockchain technology, we bring marketing activities between brands and social media bloggers to a whole new level of transparency, safety and interaction.

ABOUT SOCIALMEDIA.MARKET

Influencer Marketing has been a part of the promotional campaigns of the gaming and entertainment industries for years. Ultimately, digital agencies demonstrated the value of this advertising channel to corporations and large companies. And now, even small businesses are interested in allocating marketing budgets on popular bloggers or celebrities, who have influence over potential consumer audiences. Because, unlike traditional advertising, Influencer Marketing provides brands the opportunity to garner credibility and gain attention.

As more brands incorporate Influencer Marketing campaigns into their overall marketing strategies, many studies confirm collaboration with social media influencers in the production, distribution and promotion of sponsored content is now one of the most powerful ways for brands to reach consumers. Surveys indicate that 74% of people discover brands on social networks, and up to 49% of them rely on influencers’ recommendations when making a buying decision.

Still, Influencer Marketing remains a complicated process for both advertisers building their campaigns and influencers seeking a way to monetize their content. Obscure and uncertain price determination, insecure transactions, non-compliance with executed agreements, fraud, lack of control and unreliable analytic instruments create challenging ROI determination. This imbalance gives the major advertising assets to digital marketing agencies and top social media celebrities.

With our core team know-how and expertise in entertainment, marketing, analysis and product development, we have a clear vision of how to implement Blockchain and Smart Contract technology in a day-to-day solution that will resolve market needs and help develop them, exponentially.

We are building SocialMedia.Market – the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers across any social network. Blockchain technology will simplify the integration between advertisers and publishers and decrease costs for all engaged parties. It will create a competitive marketplace that’s 100% safe and transparent, creating opportunities for thousands of influencers and brands all over the globe to form targeted audience exposure; engaging consumers in the most relevant way. We will help elevate advertising markets to the next level and take considerable market share very quickly as cryptocurrency and Blockchain technology become mainstream in the next few years.

Our team is inspired to popularize Blockchain and Smart Contract technologies, making them more common in our daily life. We apply extra effort to introduce SocialMedia.Market’s platform, globally, to millions of influencers from small and medium sized businesses to larger corporations.

MARKET OVERVIEW

One of the fastest growing marketing trends, expected to reach $10B by 2020.
The average time the user spends in social networks has grown by almost 24% in the past 5 years2, leading to the expansion of social networks and the growth of the ad blockers usage.
Influencer Marketing becomes one of the most efficient ways to attract attention to a brand. According to the recent researches the influencer marketing ROI reaches $11.69 per $1 spent.

SocialMedia.Market targets Influencer Marketing, one of the fastest-growing markets. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry within the next 5

years.

INFLUENCER MARKETING CHALLENGES (PROBLEM DEFINITION)

FRAUD Lack of ownership validation, non-compliance with agreements, fake audience engagement and followers amount.
UNCERTAIN PRICING Many intermediaries and risks make pricing in the market chaotic and often inadequate, while not providing any guarantees of efficiency.
PAYMENT COMPLEXITY To maintain campaigns both advertisers and influencers need to operate multiple payment methods to simplify transactions and optimize costs.
LOW ACCESSIBILITY A high threshold for small and medium-sized business entry, associated with risks (high unpredictable costs)
DIFFICULT TO MAINTAIN RELATIONSHIPS Lack of standards, average age of influencers and only direct online communication makes communications difficult to maintain for all parties.

THE SOLUTION

SocialMedia.Market’s objective is to establish a healthy ecosystem, where: influencers can easily access sponsorship for creating high-quality content,
agencies get access to a constant stream of influencers and can concentrate their effort on testing new strategies and strengthening their expertise,
advertisers get access to more relevant and efficient ways to engage consumers,
consumers, ultimately, gain access to the high-quality content they desire,
all token holders, participate in platform development and gaining access to exclusive features and services for using and owning Social Media Token

ECOSYSTEM PARTICIPANTS

SocialMedia.Market ecosystem will involve the following participants:
SocialMedia.Market Platform including services and products related to it
Advertisers (brands, businesses, agencies)
Influencers (or bloggers, opinion leaders)
Agents
Token Holders (can be either of participants or community members)

SOCIALMEDIA.MARKET PLATFORM

SocialMedia.Market platform is a decentralized ecosystem that allows advertisers to discover, create, perform and analyze advertising campaigns with social media influencers. Likewise it allows influencers to join advertisers campaigns to monetize their channels and create more engaging content.

INFLUENCER

Influencers are individuals or sometimes small groups that carry out the influence over a certain group of people through their online presence. Influencers possess one or more social media channels with a certain number of followers (their circle of influence).

ADVERTISERS

Advertisers – a person, a brand, a company

or an agency that places advertisement in

the platform in order to target customers

with native advertising.

COMMUNITY MEMBERS, TOKEN HOLDERS AND AGENTS

Any member of the community SocialMedia.Market, as well as the participant of the platform may be the token holder and the agent of platform with the possibility of retaining of the certain number of tokens on his or her account (more in the chapter “Token economics”).

TOKEN DISTRIBUTION

OVERVIEW

Social Media Tokens (SMTs) will be issued as ERC20 compatible tokens. Based on the number of tokens distributed during both sale phases, 10% more tokens will be issued for team and 5% platform core functionality (6 month of vesting period), and 5% for partners and advisors. This will form the total amount of SMTs ever issued.

15% of tokens issued for team and platform core functionality will be locked for 6 month, 5% issued for platform core functionality will be unlocked immediately after vesting period ends, 10% of tokens issued for the team will be proportionally released during next 12 month. 4% of tokens will be issued for advisory board. No vesting period set for it.

Contributed funds will be allocated in ETH and USD in equal proportion, order to cover operational expenses on time.

TOKEN SALE SOFT CAP: 1 600 ETH (5 000 000 SMT)

TOKEN SALE HARD CAP: 16 000 ETH (MAX. 58 000 000 SMT)

TOKEN PRICE AND BONUSES: