What would an ICO do for these companies? Would it just be a tool to raise funds, or perhaps something more?
As of late, many of these companies of the “traditional” economy have approached our team seeking consultation on the primary requirements for starting an ICO. Although we are not a consulting firm, and our entire team is busy with our own ICO and the development of our product, we do find time to speak with these people and to give some advice regarding the ICO mechanism and blockchain tech.
More and more, in these conversations, we find ourselves talking to the heads of highly innovative companies, that have rather popular products. Of course, chief among their interests is to offer some sort of tokenized securities. In business, the most understood practice is to offer a share of the company or some portion of the profit. These companies want to use the ICO like an IPO. Instead, we recommend creating a token that is connected to the product, rather than to the company.
Over the course of these discussions, during which we recommended that it is better to connect the token with the product, we have gradually come to a new idea — an interesting model for ICO use — which has already been applied to traditional companies several times.
The idea is this: since these companies already have started production, have determined who the audience is for their products, and since they are seeking increase sales, they must be ready to provide discounts for the products. We think a great idea for these companies would be to sell tokens at 5–10% of the market price of the product, and offer all token holders a discount on the actual product of around 50%. So if the product costs 100 USD, the token would cost 5–10 USD, and the token would give its owners the right to purchase the product for 50 USD.
We think this can really be an effective strategy to increase sales. The product is already finished, and past the R&D phase. Even with the large discount, profit will still be made, especially since the product is ready to be delivered at any moment. What’s more, during the ICO there will be no reason to go through escrow, as the company has already long since proven its concept and its trustworthiness. Funds raised during such an ICO will be available to be reinvested into the global marketing of the product, and the promotion of the ICO itself.
By going through the ICO process in this way, the company will see an increase in demand for the product, widened marketing, as well as a big media push, as is typical when ICOs are happening. The new publicity can lead to new strategic partnerships for the company and even greater growth in the future. While the ICO only focussed on the product, attention will go back to the company, gradually, and resources will be obtained that can help to produce new products or improve existing ones.
When we take a step back, we can see that, when companies make good use of the ICO as a tool, it can bring great benefits to the business. However, these benefits aren’t directly to do with the blockchain. It has more to do with the marketing and media attention.
We do encourage such ICO use as, more likely than not, when those traditional companies make use of the ICO as a tool, they are developing the infrastructure which eventually will enable the interaction of the crypto and traditional economies. That ICOs will become a part of the whole economy is a fact. It is only a matter of time.
1. Update of the mobile application DS Plus.
The main changes in the new version 3.8.8 were closed in the code of the program, namely the developers were engaged in correcting the actual bugs and errors. Among the changes also noted:
- Improving the feedback cabinet;
- Adding an English version of the program;
- The registration process in the project has been improved;
- Increase the stability of the application;
- Some minor cosmetic changes.
2. Announced a major addition to the list of partners of the project PlusCoin.
In the near future, new markers of new partners will be added to the application. It should be noted that under the condition "come and get 250 PLC at the sights" the geography of this section will expand, which will also add new points in different cities. You can also participate in this and help develop, leaving on the Voice your post-relay, like this .
3. October 4 in Irkutsk will be held Mitap!
At this Mito CEO Golos (Fund) Sergei Simanovsky, as well as local blockbuster enthusiasts and experts will talk about how to use crypto and p2p-services without a deep knowledge of the technical component.
In addition, the event will be attended by:
- Vladimir Popov is the author of the book about ICO;
- Ilya Frolov - the author of the idea of "crypto-house";
- Maxim Sizykh is a leading developer of smart contracts in the region.
- The beginning of the event is scheduled for 18:00. More about tickets and events -
4. On Monday, the results of the first week of the ICO were summed up.
On September 18, all members of the bounty program were paid directly to MyEtherWallet's own wallet. The next summing up of the work of the bounties is scheduled for September 27.
As of September 22, the project attracted 525.oooo $ investment, as well as: 68 BTC; 331 ETH; 226 LTC.
There is still a lot of interesting things ahead! ICO will last until November 10 this year.
I advise new users to use the promo code when registering: q9yi0mwze6
This will give you a small and enjoyable bonus =)
To learn more about DS Plus and The PlusCoin Project, visit:
Official Website : https://dsplus.io
Whitepaper : https://pluscoin.io/whitepaper/WP%20PlusCoin%20-%20(ENG).pdf
Telegram : https://t.me/PlusCoinENG
Medium : https://medium.com/@DSPlus.io
Twitter : https://twitter.com/dsplusf
My Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=1210304
My ETH Address : 0x14cC709Dd926e3384E6fC4b6E2b13c9570B3796a
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